Counterpoint Research, a global technology market research agency, has provided smartphone sales figures for the Indian market for the fourth quarter of 2022. According to the data, the Apple iPhone 13 was the best-selling smartphone in the country in the fourth quarter of 2022. According to the survey, the iPhone 13 had a 4% market share of sales, with the Samsung Galaxy M13 and Xiaomi Redmi A1 both having a 3% market share of sales.
Interestingly, this is the first time an iPhone has led the sales chart in India, a country known for its low prices. During the sale period, the iPhone 13 was available for as little as Rs 50,000 on Flipkart and Croma. This aided Apple’s ascension to the top and increased its sales. The Realme C11, OPPO A54, Samsung Galaxy M12, Redmi Note 10s, and Redmi 9A were the five best-selling phones (by market share) in the third quarter. All of these phones are under Rs 15,000 in price.
How did Apple increase its sales in India?
- MANUFACTURING IN INDIA :- Apple has started producing the newest iPhone 13 in India, bolstering the presence of one of the country’s largest IT businesses and igniting the government’s Make in India effort. According to Apple, the iPhone 13 would be made at the Foxconn facility in Sriperumbudur, which is close to Chennai. Since its most recent announcement, Apple has been producing all of its most recent iPhone models in India. If you’re hoping for a price cut, Apple might not do it just yet.
- DIVERSIFIED AVAIABLITY :- Throughout the Covid-19 epidemic, iPhones were accessible for purchase from a variety of stores in the nation, including Amazon, Flipkart, Reliance Digital, Croma, Vijay Sales, and Apple’s resellers like Unicorn. In addition, Apple opened its own online shop for India in September 2020, allowing people to purchase products directly from the company’s website.
- DEALS AND DISCOUNTS :- Prices and offers on iPhones became more competitive as Apple worked with more and more stores in India. Retailers like as Amazon, Flipkart, and others occasionally offer discounts on specific iPhone models, allowing prospective purchasers to get the greatest bargains. These vendors also work with a number of Indian banks to provide additional cashback or quick discounts on iPhone pricing.
- FESTIVAL SEASON :- According to the research, The report suggests the iPhone 13 had a 4 percent market share followed by the Samsung Galaxy M13, Samsung Galaxy A04s, Realme C35 and Redmi A1 with a 3 percent share each.. Almost all merchants offer the greatest discounts and bargains on a variety of items, including the Apple iPhone, in advance of the Indian holiday Diwali. The Apple iPhone 13 was available on flipkart for Rs. 50,000.
- NEED FOR A GOOD SMARTPHONE :- Following the Covid-19 epidemic, various market research businesses discovered that customers are spending more money on health monitoring equipment and smart devices like tablets and iPhones. This is owing to the fact that it was these gadgets that kept people linked for both professional and personal reasons throughout the early waves of the epidemic. As a result, individuals are thinking about investing in premium products that provide the finest digital experience imaginable.
